A note displayed on the front window of a Dairy Queen restaurant in Kewaskum, Wisconsin, has garnered significant attention online for its bold statement on political correctness. The sign proudly mentions that the restaurant uses greetings such as “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also shows support for veterans, offering free sundaes on Veterans Day, and expresses gratitude for their service while displaying the U.S. flag.

Kevin Scheunemann, the owner of a Dairy Queen restaurant in Kewaskum, Wisconsin, defended a sign on the front window of his establishment, explaining that it has been up for nearly four years. He stated that the sign reflects his and his staff’s commitment to serving both God and the country. Scheunemann put up the notice after a customer complained about Christian music being played in the restaurant. Since its installation, the sign had not caused any issues until recently.

The sign gained renewed attention after a visitor from Oregon posted a photo of it on Facebook, expressing concerns about its perceived exclusivity. The post quickly garnered significant attention before it was taken down. While some people support the sign’s message, others have criticized the individual who shared the photo. Local business owners back Scheunemann’s decision to display the sign, asserting that customers are free to leave if they disagree with its message.

Residents of Kewaskum, a small town, seem to take the sign at face value, viewing it as the owner’s expression of his beliefs. Dairy Queen, however, has clarified that Kevin Scheunemann’s approach is not endorsed by the corporation. The company stated that the sign reflects only the opinions of this individual proprietor. Dairy Queen emphasized that all franchisees and employees are expected to treat customers with respect and decency, regardless of their religious views.