Camping World, a major RV dealership chain, has made a strong statement of patriotism by continuing to display a large American flag at its dealership near Stockton, California, despite pushback from local officials. The conflict arose when San Joaquin County’s Community Development Department demanded the removal of the massive flag, citing safety concerns and the absence of required permits. Officials were particularly worried about the flagpole’s structural integrity, its closeness to property lines, and the potential danger it could pose to nearby highways in the event of a collapse. Nonetheless, Camping World has chosen to stand firm, emphasizing its dedication to national symbols and the right to proudly display the American flag.

The county’s stance was framed as a safety issue rather than an attack on the flag itself. However, the timing and nature of the enforcement have sparked frustration among many who view this as an overreach by local bureaucrats.

Marcus Lemonis, CEO of Camping World and star of CNBC’s “The Profit,” quickly stepped into the fray. A staunch patriot and a successful entrepreneur, Lemonis made it clear that the American flag was non-negotiable. “If we felt like we were putting people in danger or causing any issues with air traffic, which would absolutely not be OK, then I wouldn’t do it,” Lemonis told Fox40.

Lemonis’s response was unequivocal: the flag would stay up. Despite the county’s request and ongoing permit review, Camping World raised the flag once more, asserting their commitment to national symbols and the values they represent. “It’s symbolism about how we feel about this country. We have a lot of veterans who work for us, and a lot of veterans who shop with us,” Lemonis emphasized.

The CEO, who immigrated from Lebanon and became a U.S. citizen, expressed his deep personal connection to the American flag. “I was given the blessing of being able to enter this country and become a citizen, and I’m grateful for it,” Lemonis said. His pride in his American journey is evident, tracing back to his childhood in Miami, where he recalls his family’s dealership flying the largest flagpole in the area.

Camping World’s decision to keep their massive American flag flying has struck a chord with many Americans who view it as a bold symbol of patriotism and a stand against perceived government overreach. Among the chain’s 250+ locations nationwide, all display large American flags—except for the one in San Joaquin County, California, which has now become the center of this high-profile standoff.

CEO Marcus Lemonis remains firm in his position. “If it were any other flag, I might consider taking it down until we get approval,” he remarked. “But the American flag stays up, no matter what.”

The ongoing debate highlights the tension between local regulations and the significance of national symbols. While county officials argue that their concerns are based on safety issues, many see the flag removal request as an unnecessary challenge to a revered American tradition. As the dispute continues, Camping World’s unwavering stance demonstrates its dedication to values that resonate deeply with both its customers and its corporate identity.